Why Advocacy Should Be on Every Entrepreneur's Agenda

Hello, change makers! Let's talk about something that might not be on your radar yet but could totally change the game for your startup or social venture – advocacy.

Advocacy isn't just for big organizations or political groups; it's something every startup and social entrepreneur should care about. Why?

First off, advocacy is your ticket to the policymaking party. The rules and regulations that govern your industry or community can make or break your startup's success. By getting involved in advocacy, you can actually have a say in shaping those rules and making sure they work in your favor.

But it's not just about playing politics. Advocacy is also your secret weapon for tackling big, systemic issues. You know, the stuff that keeps you up at night – like inequality, climate change, or access to education. By speaking up and pushing for change, you can be part of the solution.

Case Study: Ben & Jerry's

Ben & Jerry's, the iconic ice cream company known for its commitment to social and environmental justice, has been actively involved in advocacy efforts around a variety of social issues. The company has donated proceeds from certain ice cream flavors to support organizations fighting for racial justice, LGBTQ+ rights, and immigrant rights, among other issues. Through its advocacy efforts, the company has not only raised awareness about important issues but has also inspired its customers and stakeholders to take action and make a difference in their communities.

Advocacy isn't just about shaking things up; it's also about ensuring stability. By staying informed, speaking out, and building relationships with decision-makers, you can help safeguard your business or venture from unexpected curveballs and regulatory headaches. Plus, there are some pretty sweet perks to being an advocate. For starters, it can open doors to funding, resources, and support that you might not have access to otherwise. And let's not forget about the power of community. When you rally others around your cause, you can accomplish much more together than you ever could on your own.

But perhaps most importantly, advocacy is your chance to show the world what you're made of. It's about standing up for what you believe in, demonstrating your values, and leading by example. When you're known as a change maker who isn't afraid to speak truth to power, people take notice – and that can open all sorts of doors for you and your venture.

There you have it, my fellow entrepreneurs. Advocacy is an incredibly powerful tool for growing your business and strengthening your community. So roll up your sleeves, raise your voice, and start making some noise. Because when we advocate for what we believe in, anything is possible.

Ready to advocate for the change you wish to see in the world? Lilypad can help - let's talk!