At Lilypad, we believe great storytelling isn’t just for launches and milestones — it carries through every part of a mission’s journey, including its end. We sat down with Camille E. Acey, founder of The Wind Down, to talk about why closure communications matter, how organizations can honor their impact even as they close, and how a thoughtful ending can leave a lasting legacy.

Learn what advocacy looks like for 501(c)(3)s, what’s allowed, what’s not, and how to speak up strategically — without risking your status or your mission.

Got a media hit? Make it work harder for you by repurposing it across owned, social, and stakeholder communications.

Proxy metrics can help social impact communicators measure complex outcomes.

What does a potential TikTok ban mean for social impact communicators? Here's what to know, and how to prepare.

When things don't go as planned, a solid crisis strategy will ensure your organization is prepared.